POCO, a Chinese smartphone maker, intends to launch a new line of smartphones in India this year. In the next four months, the company is expected to update its entire line of phones to the fourth generation.
The company has also confirmed that there will be no new lineups, instead of focusing on introducing new smartphones in its current lineup, which includes the Poco F, Poco X, Poco M, and Poco C series. Here’s what we’ve learned so far.
New Poco F, Poco X, Poco M, and Poco C Smartphones are on their way!
In an interview with Gadgets360, POCO India’s country director Anuj Sharma revealed that the company plans to update all of its phones to the fourth generation.
He also stated that the company will not add any additional complexity and that each series will have at least one new model, implying that new models will only be available in the PocoF, PocoX, PocoM, and PocoC series.
On the other hand, Sharma emphasized the difficulty of maintaining a low price point in today’s market. While Poco’s C series lineup is already reasonably priced, the CEO stated that some of the company’s upcoming models will cost around Rs. 30,000.
Anju tells Gadgets 360 that the company has plans to introduce more smartphones with 5G connectivity (the brand currāently has the POCOM3 Pro and the POCO F3 GT in its 5G portfolio) since the government confirmed the 5G spectrum auction plans in its Budget 2022, and demand for 5G is expected to rise (the brand currently has the POCOM3 Pro and the POCO F3 GT in its 5G portfolio).
In 2022, POCO may expand beyond smartphone categories!
The POCO Pop Buds, the company’s first TWS product, had been rumored to be in the works, and Anuj confirms that the company is working on truly wireless earphones. The earbuds’ exact release date, however, is still unknown.
“From a team perspective, one of our top priorities for 2022 is to go beyond phones. I’m not going to say anything, but we’ll do it because, believe it or not, we’ve been trying to do it for the past five quarters. And we’ve hit stumbling blocks, the majority of which have come from within the company, with people saying things like “we don’t like it” or “this isn’t really hitting that particular threshold,” he added.
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