Apple’s market share in India grew significantly in 2021. In 2021, the company sold over 6 million units, according to a recent Counterpoint report. In terms of units sold, Apple dominated the ultra-premium category in India, with a 70 percent market share. Apple was the most profitable company in India in the fourth quarter of 2021, according to a new Bloomberg report.
During the quarter, iPhone sales increased by 34% year over year to 2.3 million units. Xiaomi sold over 9.3 million units in Q4 2021, according to the report, while Apple’s arch-rival Samsung sold over 7.2 million, according to Counterpoint data.
Apple generated more revenue with fewer units sold
Apple has the highest revenue while its competitors have the advantage in terms of unit sales. The iPhone’s higher price in India could be one of the reasons. Apple made more than $2.09 billion in revenue, while Samsung only made $2 billion.
Apple’s tiny market share in India, the world’s second-largest smartphone market, has also been attributed to the company’s higher price tag. The company has, however, placed a greater emphasis on India. “In 2018, the company struggled in the country with multiple top-level executive departures, sagging sales, and enraged retail partners who objected to its online discounting practices,” according to the report. According to the report, “Apple sold 1.8 million iPhones for the entire year, down from 1.9 million in the previous quarter.” Since then, the company has opened an online store and begun manufacturing iPhone models in the United States.
Apple was aided even more by discounts during India’s e-commerce sales. During the festive season, the iPhone 12 was available for less than Rs 50,000.
Apple’s market share in India is still in the single digits, despite a record quarter. In India, the company has a slight market share of slightly more than 5%. Indians purchased over 44 million smartphones during the quarter, according to Counterpoint data. In 2021, India received over 169 million smartphones, an increase of 11% year over year. Apple increased its market share in the premium segment by 108 percent year over year, to 44 percent.
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