Netflix will launch a short video platform for children's content called Kids Clips

Netflix is rumored to be on the lookout for new ways to engage its audience, and its most recent strategy is geared at kids. The streaming titan is focusing on its children’s movies and shows, according to sources, to promote them through ‘Kids Clips.’ The latter is supposed to be a platform that will give small snippets from new or popular movies and shows in the Netflix Kids area to boost viewing time for kids’ stuff. The feature is being tested and rolled out in stages, according to sources, so if you haven’t seen it on your TV or Netflix app yet, you will soon.

Netflix has been experimenting with its existing offerings to come up with new ways to engage its audience with fresh content. The company has created a feature called ‘Play something,’ which is intended to be a curated discovery platform that will play a movie or show at random depending on the type of content a user has already seen. The idea is to improve content discovery on Netflix’s platform, which has been a source of criticism in the past.

When it comes to ‘Kids Clips,’ the platform is geared toward Netflix’s younger demographic. According to sources familiar with the situation, the short video platform could be similar to TikTok or Instagram Reels, which Netflix has already tried with Fast Laughs – a quick snippet viewing feature for mature audiences. Netflix, on the other hand, is said to be restricting the number of “clips” a child can watch at any given time. Viewers will also be able to react with an emoji button to indicate whether they enjoyed the snippet, which will then direct them to the movie or show that they are interested in.

For the time being, however, Kids Clips will not be available to Indian users. According to reports, the feature will debut first in the United States and Latin America, with markets like Canada, Australia, and Ireland following suit shortly. Netflix is also attempting to diversify its business beyond video streaming by experimenting with gaming. It will be interesting to see how the company manages to keep its focus on original video content while diversifying its offerings with various tools in the future.