A Mumbai civil court has temporarily blocked access to the “Selmon Bhoi” online mobile game, which is allegedly based on a hit-and-run incident involving Bollywood actor Salman Khan.
The order was issued by civil court judge KM Jaiswal on Monday, and a copy was made available on Tuesday.
The game’s creators, Parody Studios Pvt Ltd, and its directors were barred from disseminating, launching, re-launching, or recreating the game or any other content relating to the actor by the court.
The court also ordered the game’s creators to remove the game from Google Play Store and all other platforms immediately.
The court stated, “Upon viewing the game and its images, it prima facie matches with the identity of the plaintiff (Khan) and the hit-and-run case associated with the plaintiff.”
Khan had never given his permission for the game, according to the report.
“When the plaintiff does not consent to the development of the game, which is very similar to his identity and the case against him, his right to privacy is undoubtedly violated, and his image is tainted,” the order stated.
According to the court, the game developers exploited Khan’s celebrity and identity for commercial gain.
Khan had filed a court complaint against the game’s developers last month, claiming that the name and images displayed in the game appeared to be his caricature version.
According to the application, the game “Selmon Bhoi” is phonetically identical to Khan’s popular name among his fans, “Salman Bhai.”
The actor’s application, filed through law firm DSK Legal, stated, “The game developers intentionally gained a commercial advantage by exploiting our client’s personality rights without seeking our client’s consent.”
The court ordered the developers to file an affidavit in response to Khan’s plea and set a hearing date for September 20.