Get ready to see advertisements in Instagram Reels. Ads will begin appearing in the app’s video feed / TikTok clone today all over the world. They’ll appear in between other clips and will look like any other Reel — full-screen, looping, up to 30 seconds long. A small “sponsored” tag will appear below the advertiser’s account name to identify ads.
In April, Instagram began testing ads in Australia, Brazil, Germany, and India. Other than the speed with which Instagram has moved to turn this new format into a revenue generator, there’s nothing particularly surprising about more ads making their way into the app. This week, Facebook also announced that ads would be added to the Oculus Quest apps.
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Reels debuted in August 2020, and the company has yet to provide details on how well the new format has performed. Instagram CEO Adam Mosseri told The Verge in January that the format is growing, but the company is “still not happy with it.” According to an Instagram spokesperson, the feature is currently available in “more than 80 countries.”
Meanwhile, according to Bloomberg, TikTok has such a large audience and its advertisements have been so successful that the company plans to charge up to $2 million for a one-day takeover. While TikTok’s influence grows (and its legal threat is postponed), Instagram still benefits from Facebook’s support and the ability to tap into an already massive app.
Source: theverge
